The Future of POD – A Tsunami of Disruption in the Branded Merch Market

We will be speaking about how DTF is one of the key drivers of mass adoption of eCommerce and Print-on-Demand in the $350 Billion global Branded Merch market. Print-on-Demand is still less than 2% of the total market and this is largely because the manufacturing technology has not been able to support most of the use cases needed in the Sports, Entertainment and Corporate Promotional Products categories and we are seeing first hand how this is changing with the break through of DTF technology.